So the other day I was walking past the "Benefit" counter and noticed they had a new brand of lip balm called "California Kissin' ".
The Benefit website and the girl on the counter claims:
"The subtle blue sheen makes teeth appear whiter and the minty taste freshens breath."
So trusting old me thought I'd try it - after all, I can't afford chemical teeth whitening.
Here's a before and after shot.
Before - dull old lips
After - amazing sparkling whitened teeth.
Yes. We can't tell the difference either. Jeni is suckered in by clever marketing once again....
Plus - Colin says my breath smells like wine. Hmph
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